Today I managed to complete research on both the visual innovation period, between 1960 and 1967, and the period where promotional clips began to grow in importance between 1967 and 1973.  

I found out a lot of interesting facts about the beginning of music videos, such as the first juke box was made in France in the late 1950s. This is important in explaining the outcome of promotional clips, in that it introduced the idea of visual assets. I also found out the names of some of the key artists in that time, such as The Animals and Jay & Deans, both of which, had hit singles in the sixties including some form of visual assets. 

In terms of the promotional clips then growing in importance, key artists such as David Bowie, The Who and Bob Dylan all became involved in the music industry and therefore contributed to the various progresses made in promotional videos. I learnt all about the clips each artist made, and found out a lot about how far music videos have progressed in the last 50 years.
 


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