After looking at Michel Gondry, I looked at equally well known auteur David Fincher. 

I was interested in researching his career, as I had already heard his name from directing the fight club in 1999, a film a very much admire. 

I found that studying David Fincher highlighted the importance of having at least some expertise in as many areas as possible, because the media is such a wide industry, and he is an example of how you can work in so many different areas. I looked at the celebrities he worked with and analysed his reputation. I discovered Fincher is best known for introducing his own personal style to any work he took part in. 

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