Music video codes and conventions 2 - Annieconstablea2media
Today we continued our understanding on codes and conventions. We were taught about the two separate elements included in most stereotypical music videos; symbolic and technical. 

We focused on the technical aspects of music videos, looking at how equipment and technology can be used to construct meaning. 

Firstly we looked at how camera angles can affect the way in which the audience see the character on screen, and looked at voyeuristic shots of women which could be associated with Laura Mulvey's male gaze.
We then looked at how editing with different paces and styles could also affect the audiences overall perception of the production. For example, a fast pace matching a fast song would create a tense, exciting sense. 
Finally, we considered the role played by sound, non-diajetic/diajetic, genre etc and gain

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