Music video conventions 1 - Annieconstablea2media
Today we discussed in class the idea of music video codes and conventions lightly. Sir made us put on the board several typical characteristics of music videos, for example a narrative story and lip syncing. 

We then went on to discuss the use of codes and conventions in media in general. 

The lessons outcome was the understanding of the definition of codes and conventions in the media in general; 
•  The media construct reality. 
•  The media have their own forms, codes and conventions.  
•  The media present ideologies and value messages.   
•  The media are business that have commercial interests.  •  Audiences negotiate meaning in media. 

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